Using LinkedIn the Right Way
Most people have a LinkedIn profile. Few know how to make it work. This course shows you how to build a profile that gets found, create content that builds real credibility, and use LinkedIn's tools to turn connections into career opportunities.
About this course
LinkedIn has over a billion users, and most of them are doing it wrong. Not because they're not trying, but because nobody ever showed them what "right" actually looks like. A profile full of job descriptions isn't a profile, it's a resume with a profile picture. A feed full of motivational posts and humble brags isn't visibility, it's noise. This course is about the difference between having a LinkedIn presence and having one that does something for you.
You'll start by rebuilding your profile from the top down, learning what recruiters actually see when they land on your page, how LinkedIn's search algorithm decides who surfaces and who doesn't, and how to write copy that sounds like a person instead of a job posting. Then you'll learn how to build genuine visibility without feeling like you're performing for an audience, starting with low-effort, high-return moves like strategic commenting before ever writing a single post. Finally, you'll learn how to use LinkedIn as a real networking and job search tool: how to find the right people, write outreach messages that get responses, and build a system that keeps working in the background of your career.
By the end, you won't just have a better profile. You'll have a working approach to LinkedIn that fits how you actually work, and the judgment to know what's worth your time on the platform and what isn't.
Details
Skills you'll learn
Profile Optimization
Write a LinkedIn headline, about section, and experience entries that attract the right people and show up in search results.
Professional Content Creation
Create posts and comments that build real credibility without coming across as performative or self-promotional.
Strategic Outreach
Write connection requests and messages that start genuine conversations instead of getting ignored.
LinkedIn Search and Discovery
Use LinkedIn's search filters and features to find the right people, opportunities, and conversations at the right time.
Career System Building
Set up LinkedIn's privacy settings, signals, and follow-up habits so your profile works for you even when you're not actively job searching.
Syllabus
3 units • 9 lessons • 3 assessments
Learning activities
Every lesson gives you several ways to learn.
Frequently asked questions
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